Heritage Manor
Role
Tools
Figma
Microsoft Powerpoint
Adobe Illustrator
Maze
Lead UX/UI Designer & Researcher
Bed & Breakfast
Figma
Maze
User Research
Microsoft Office
Problem
Many travelers struggle to find lodging experiences that feel both relaxing and unique to the local area.
Users needed a better way to discover accommodations that offer both comfort and character.
Objective
Design a polished booking experience that showcases four unique room types while helping users explore the surrounding Charleston environment.
The experience should feel luxurious, welcoming, and easy to navigate from discovery through booking.
Overview
Heritage Manor is a luxury bed and breakfast concept located in Charleston, South Carolina. The experience was designed to combine historic southern charm with modern comfort.
The target audience includes travelers ages 30+ seeking immersive and memorable stays.
Overview
Research
Mike Chen - 47
Retired college professor who looks to travel and see historical sites
Research included personas, empathy mapping, journey mapping, competitor analysis, and usability feedback.
Key Insights
Users want clear and simple booking flows
High-quality room imagery strongly influences decisions
Amenities play a major role in final booking choices
Research → Personas → Wireframes → Prototype → Testing → Iteration
Ideation
We designed a booking experience centered around comfort and historic charm. Early wireframes explored the homepage layout, room browsing, and booking flow
The final concept included:
Room cards for all four room types
Clear booking and account navigation
Strong photography showcasing amenities
An elegant, user-friendly interface
User Testing and Iteration
Findings
Users responded best when the host and hospitality experience felt personal
Room information needed to be easier to scan
Navigation required stronger visual cues
Peer critique and usability testing were used to refine the experience and improve clarity.
Improvements Made
Added room cards for easier comparison
Introduced hover interactions for engagement
Increased focus on the welcoming host experience
Impact & Relection
The final concept helps travelers discover a stay that feels both luxurious and authentic. Users can more easily compare room options, understand amenities, and book with confidence.
This project reinforced the value of hospitality-focused UX design. I learned how strong visuals, micro interactions, and thoughtful content structure can shape user trust and excitement during the booking process.
